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Caroline Holmberg
Caroline Holmberg is the Founder of CoCo Communications and brings more than 18 years of regional PR experience across hospitality, F&B, lifestyle, entertainment, consumer, corporate and telco.
A former Managing Director at an award-winning Dubai agency, Caroline has led communications strategies for multinational and regional brands across a wide range of sectors. Her experience spans international hotel groups, luxury resorts, restaurant concepts, film and entertainment campaigns, consumer brands and corporate communications, giving her a broad understanding of how different audiences engage with brands across the Middle East.
Throughout her career, Caroline has worked on major brand launches, market-entry campaigns, destination-led communications, consumer activations, media strategies and integrated regional campaigns. Her experience has taken her across the GCC and wider international markets, working with both established global names and ambitious homegrown brands.
Known for her deep understanding of the Middle East media landscape, Caroline combines strategic counsel with a highly hands-on approach to campaign delivery, spanning media relations, influencer engagement, brand launches, activations and integrated communications.
Born in Stockholm, Caroline studied at the University of London before moving to Dubai in 2008, where she has built her career and established CoCo Communications as an independent communications consultancy.
Our Network
Working with CoCo opens up the doors of our region’s leading creative specialists.
Our black book of talent has been carefully curated over the years, including only those we have personally worked with and would recommend.
We can help our clients save money on costly monthly retainers by tapping into these services on an ad-hoc basis.
